Lead-to-Customers, Done Right
Magnify the simple things for better responses
If you’ve been suffering low leads-to-customers conversion rate, this will be the most eye-opening article you’ll ever read. It’s a proven insider tip which you won’t read anywhere else in the internet. It works for almost every business.
After consulting and doing copywriting for years, I gathered and tested concepts which has been working effectively for my clients and myself till this day. These are not theories and bluff. These are real marketing stuff.
I’ll be covering the fundamentals you need to create massive desire in your audience so they willingly pull out their wallets and buy your offers. You can use these fundamentals on your social posts, email marketing, articles, video content and so on. Creativity is your only limit.
The reason people buy
The reason is simple: People have problems that need solutions. The entire business industry operates on this simple yet significant concept alone. Businesses should hold onto this simple concept to generate the most from their marketing initiatives. Everything out there are just tools to amplify this concept.
What most marketers do is sell a product. What should be done is exchanging solutions for money. Customers are looking for solutions they can afford. Your job is to look for customers who can afford to benefit from your solution. That’s all. That’s the mindset shift that’ll guarantee to 10x your revenue in the shortest time possible. Selling products don’t work anymore.
I’m aware that it is not as easy as applying concepts alone. It must be executed perfectly. What I’m about to show you in the next few sections is not widely available in any articles or books out there. They are talking about tactics and hacks. I’ll show you how to combine tactics with real marketing. Use it and your business will change.
Leveraging pain to create desire
The reason why your lead generation strategy did not work is because your marketing is lacking. I’m sure you’ve put in all the scarcity and value within. It’s not enough. People buy with emotion and they justify with logic. You’re missing the logic part.
You need to have both in the equation: emotion + logic. If you only add emotions, your customers become skeptical. If you only add logic, your offer becomes unnattractive. As a copywriter myself, I’ve mastered the art of infusing emotions into logic. It’s not what you read out there. Far from it. Articles on Google are created to rank higher. They lack substance.
My way of doing things are different. I don’t magnify simple things to add emotion. I do the opposite. I turn complexity into simplicity. Problems are complicated. Complicated problems stir up lots of big emotions within the audience. In other words, I focus on the logical part to harness existing emotions through simplicity. Just like the article you’re reading right now.
Desire Magnifiers
Businesses having problems with lead generation have a big emotional turmoil within them. They might be having sales problem or lead problems. Whatever it is, no point in tuning up the emotional notch. That’ll only signal sketchy-ness within them. They are looking for solutions.
When you can offer a “best-in-the-world” kind of solution to them, that’ll tune up the emotional notch even further. The keyword here is specificity. The more specific the problems and solutions, the higher the responses. Guaranteed. High-earning copywriters have been doing this for decades. It works like magic.
Another thing to take note of is this: what you say > how you say it. It’s crucial to your marketing success. Because specificity is at work. You don’t want to spurt out generic non-sense and hope people will pay attention to you. This is the main reason why lead generation has become so expensive. The problems and solution you present is proportional to your marketing success. Keep that in mind.
I will present these Desire Magnifiers to you in a very simple and easy to understand way. You do your due diligence in how to execute them in your marketing. The best part about these Magnifiers is you can weave them throughout your marketing. You can separate them in posts or use them in an article. Get creative with the execution.
Magnifier #1: Numbers of pain
Let’s take lead generation as an example. What happens when lead gen is not working? Sales problem, cash flow problem, scaling problems, budget problems, etc. There are consecutive problems happening when one thing is not working. You’ll need to find out what those problems are and use it to your advantage.
Your solution, however, needs to be specific. Very specific. If you’re talking about sales problem, tell them how to improve sales by using effective lead gen strategies. If you’re talking about scaling problems, tell them how to improve conversion rate to scale safely and profitably. If you’re talking about cash flow problems, tell them how to design high-converting offers that improve cash flow.
As you can see, these are all logical solutions. What we’re doing is pressing the right buttons to stir up those emotions. Remember, pain = emotion. You hit the right pain points. You’ll definitely hit those emotions. No point in using scarcity and scare tactics.
Magnifier #2: Magnitude of pain
Not all pain are created equal. For the normal consumers, some of them want to look pretty because that’s how they make money (influencers, celebrities). While some of them just want a date. With that being said, it’s up to you who you want to target. Greater pain, higher perceived value, more money. You’ll need to design different offers to cater different demographics.
You’ll need to present different problems and solutions too. Again, it’s about specificity. And you don’t need scarcity either. The magnitude of their pain establish a scarcity within themselves. Because, if you do it properly, you’ll differentiate yourself from the rest of your competitor.
They simply can’t find any solution better than yours. Not because your product is better. But your marketing is on-point. I usually use pain points in my marketing. And I make sure the pain is big enough to stir emotional turmoil in the audience. That’s how I inject scarcity. Countdown timers and promotions are tools to close the deal. Not to create scarcity.
Magnifier #3: Convenience
Now, this is next level stuff. Many businesses solves problems. But not many of them add convenience. It’s literally next level stuff. With digitalization in place, we have to get creative in how to execute convenience in all aspects of our business. This will give a major advantage in our marketing. Let me give you a mind-blowing example.
I’ve been into a restaurant like no other. The way they do things is different. Instead of you walking into their restaurant and order, they laid out their floor plan and menu online. You have to choose where you want to sit, when you’re visiting and confirm your order, online. That way, you can go in and enjoy your food within 1 hour and 15 minutes. After that, you need to leave.
They had improve their waiting time, table turnovers, and customer experience with one simple execution. That’s convenience at its finest. When you can offer this kind of convenience to your customers, think about how big the desire that’s building up within them. It’s beyond imagination.
When it comes to convenience, it’s about saving time without sacrificing experience. It’s never about discounts or promotions. You can add convenience by improving customer service response time. You can also add convenience by making it easier to subscribe to your offers. Marketing takes off when you simplify complexity. This leads to the next section.
Magnifier #4: Lifestyle integration
No doubt. Convenience will lead to lifestyle integration. Take Uber for example. They solve a problem with a solution. In fact, they solve two problems with one solution: Rides and food delivery. They make it very convenient to order rides and food online. Press a few buttons and problem solved.
What happens next? People start to use Uber as a way of living. Your solution can be a lifestyle for many customers. You just don’t see it. When you market a lifestyle instead of a product, customers’ desire will tenfold. But you need to lay out the foundation of how your solution solves problems first. Then, you can proceed to higher levels of marketing.
The way to market a lifestyle is not by telling everyone how to life their lives will change with your solution. It’s through designing simple offers your customers would benefit from. Once they keep using your solution day in and day out, your solution would naturally become their way of living.
Uber did not market their services as a lifestyle. They created Uber Black services for corporate individuals and businesses. The high net-worth individuals understand the value of getting a luxury ride — peace and quiet while they work. When these individuals use their services again and again, it becomes a lifestyle. Your customers define it as a lifestyle service. Because it matches their lifestyle.
This is where fortunes are made. This is where multi-million companies are made. I would say this is the ultimate marketing every business should execute. However, not all are made to reach this stage due to product development. If you can reach here, congratulations. If not, you can still succeed using the fundamentals above.
Conclusion
I can already sense the excitement within you. Because I presented this to some of my consulting clients and they were mind-blowned. You can read yourself. No BS. No scarcity. No limited offer available. It’s a logical solution coupled with on-point presentation. That’s enough to create massive desire.
I did not cover lots of strategies, yes. That’s because you do not need them. You need fundamentals to create a strategy. And that’s what I’m giving you here. The fundamentals. Strategies can be designed when solid fundamentals are in place.
If you need a customized marketing strategy for your business, I offer 1-on-1 consultation at a fee. Click this link to find out more.
All the best,
~ Nick
