A Valuable Marketing Lesson From the Easiest Sales Call I Have Ever Made

It changed my perspective on marketing forever.

Photo by Morgan Housel on Unsplash

How trust is actually built (in the mind)

Empathy, in a business context, is to acknowledge the feelings and well-being of the people you intend to serve.

You have to focus on the conversation inside their heads

Features and benefits put the focus on you while problems and solutions put the focus on them.

Work your way into being accepted as trustworthy

Conclusion

Freelance Conversion Copywriter | wisdomcopy.com | Link: https://neon.link/k6Q

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