Knowing the major differences will save you the hassle — It’s normal to mix up these two types of writers. Worry not, the purpose of this article is to give you a crystal clear distinction between a copywriter and a content writer so you can hire the best writer that suits the job. What is copywriting? Copywriting is the act of writing words…

Your funnel will take off on its own once you have these in place — Prospects navigating through your sales funnel is like you going on a road trip. The better the experience, the more satisfied with what you spent your money on. Your prospects and customers go through the same journey when buying from you. Their experience makes all the difference. …

A simple formula for turning attention into cash. — When they say copywriting isn’t for everyone, I believe them wholeheartedly. Many think copywriting will work when you write words that sing and rhyme. Nothing is further from the truth. Copywriting isn’t for the creatives. It’s for those who think and act logically, most of the time. Only when you…

Scarcity tactics are obsolete. Here’s a better way to use urgency to your advantage. — Top marketers in every industry are wildly successful in their campaigns because they have a weapon in their arsenal. It has become their second nature. They live and breathe through it. No one knows what it is. Their weapon is hidden deep within. It can only be seen through the…

The path to exponential business growth could be easier when you know these 3 hacks — What you read or learn from Google, paid courses, and mentors, work. They are proven to work. That’s why they teach it. Think about this. If you want to catch big fish, you’d find them easily in deep waters. Not in shallow ones. The same goes for your marketing. If…

How to persuade customers to say “YES” to your offers (and make your competitors completely irrelevant) — Do you wonder why the competition is always ahead of you? Making sales month in and month out while you’re struggling to make ends meet? They must be doing something that you never thought about. That’s right. In fact, they are reaping the rewards for doing it right. Dear marketer…

Years of copywriting experience taught me what’s required to sell with words — Even the most well-known copywriting blogs out there rarely talk about what I’ll cover in this article. I’m not sure what’s the reason behind it but I hope this will give you what you need to succeed in your marketing campaigns. Before we dive deeper… I’m looking for 3 brand…

What you absolutely need to know about trust-building as a business owner — If you’re an entrepreneur or a business owner, you know trust is a big deal. It’s something no one in the business world should ignore, ever. We often read about its impact and benefits. But not so much about the practical execution. …