To my favorite content creator,

May these words find you well. You don’t know me but I know you. I’m not a hardcore fan. I consume your stuff occasionally. However, every time I consume your content, you struck a chord in my heart.

I like how genuine and sincere you are when you do you. Cracking jokes when they are not even funny. Just joking. These little things made me connect with you on a deeper level. I don’t know how but it is what it is.

I’m writing to you because I watched a video on YouTube about the…

If you haven’t added emotions into your marketing arsenal, you’re missing out big time! Many of the successful marketers on the planet are masters of emotions. Because emotions are great at one thing — inspire actions that generate revenue to businesses.

Your success, as a marketer, lies not just in your ability to craft compelling marketing messages that resonate, but also in your ability to inspire action from potential buyers.

These are the three emotions that every marketer should use in their marketing campaigns to boost results.

1. Curiosity

Humans are curious by nature. Remember that time when you were little, you…

When you read the headline of this article, one of two things happens in your mind. You either want or avoid something.

My best guess is you’re looking for ways to make people read your stuff. That’s what makes you click and read what I wrote. You want a readership.

That’s how all headlines work. They were and will never be meant for selling. The only job of a headline is to invite your audience to join your conversation. In other words, your headline entices the audience to find out more.

The ‘big two’ of successful headlines

If you look at the bigger picture of all…

Do you understand what “speaking in your customer’s language” truly means? No worries. You will soon.

What you’re about to discover is the most unspoken topic in copywriting unless you read copywriting books written by copywriters back in the 80s. Blogs and courses nowadays teach you the basics of copywriting. However, the basics aren’t effective enough.

To start off the topic, you should know that each of us has a set of beliefs that we perceived to be true. When I say belief, I’m talking about worldview, not religious belief. …

“Publish every day”, “Write more and consume less”, “Never write for money”, etc…

Forget about these because what I’m about to share with you are the three most important tips you need to be successful as a writer. They’ll improve your article performance as well as your readership. Once you apply these in your writing, you will never write the way you used to anymore.

Being a writer is much more than just being a writer. There are things that you can use to your advantage to get people to read your work, especially in the digital space. …

Disclaimer: I’m not associated with any affiliate programs related to this company. Rest assured that anything you watched or click in this article is purely for your entertainment.

Before we go deeper into the details, have a look at the ad. This is not for everyone but go ahead if you’re curious. It’s a five-minute ad and I can guarantee you’ll watch at least the first two and a half minutes of it. Watch the ad below.

When I first saw this ad on YouTube, I stopped myself from…

Writers, let me ask you a question. Do you consider yourself an artist? It’s a debatable question. That question is what separates fiction and nonfiction writers into two distinct schools of thought. Fiction writers think they’re an artist while the nonfiction writers think they contribute facts and not art.

Whether you write fiction or nonfiction, you should know how to elevate your reader’s experience when they read your work. Reader’s experience is what separates the best from the greats. It helps to know a thing or two about the way our human mind works and how images can improve your…

Let’s keep marketing in its simplest form. It’s all about attention. Period. There’s nothing else that is as important as getting, earning, and keeping attention in marketing.

Sure, there are lots of factors when it comes to perfecting your marketing campaigns. I’m not denying any of that at all. What happens when you overcomplicate marketing is you become so obsessed with vanity metrics that you forget the important part of marketing — understanding your audience and how you can connect with them in the most efficient way.

With that being said, I want to bring your attention to the essence…