The most profitable investment you can ever make
Picture this…you saw an advertisement while scrolling on your phone. It was so good that you go to Google to look for the brand name. And you fell in love with what they sell immediately.
Their vibe, banners, and products stood out like nothing you’ve ever seen before. It didn’t take you long for you to pull out your credit card and hit the ‘confirm purchase’ button. The purchase made you feel good. You’ll probably remember the brand for the rest of your life.
That’s direct response copywriting in action. Once you realize how powerful and effective direct response copywriting…
Headlines that are so effective at banking in cash
Many think that headlines must sell the content or the offer to get people to read the copy. I’m telling you that is the worst thing you can do to your headlines. They are never meant to sell anything.
They are meant to get the audience to read the first line of copy. That’s all. It may sound easy but oftentimes I see marketers and copywriters try to sell right off the bat.
The moment your audience lays their eyes on your headline, it has to accomplish three things: to create desire, to make the audience feel something, and to…
Words have the ability to paint a mental picture in your customers’ minds. This is 100 times more persuasive than videos.
Try not to be fooled when statistics show you that video is overtaking the marketing world. It only shows you half of the picture. There is a much deeper insight than fancy statistics.
I’m not bitter. Nor am I lagging behind. I’m trying to convey an important realization I had over the course of my copywriting journey. And I believe it will shift your perspective big time if you haven’t had this realization already.
Text is the best marketing tool that ever existed. Why do I say so? Because both video and illustration emerge from text. You can never have…
Consumers take action only when there’s a motivation behind their actions.
Read any marketing blog on the Internet and you’ll notice that call-to-action is something they worship like an angel from heaven. Bringing them leads and customers so they can pay their bills.
I’m a copywriter. The call-to-action is the lifeblood of my work. Everything I do will always lead readers to either a link or a button so I can pay my bills. Well, except for this article.
Times have changed. And I think it’s about time call-to-actions change too. Why? To keep up with the trends of how consumers convert nowadays.
Something better: Call-to-value
The better alternative to call-to-action — call-to-value. You…
Some long-form copies are boring because they aren’t strategically written.
People make claims about how excessive long copies are and then complain about why their conversions suck. Here’s the thing about conversion. Customers need to be sold enough to take buying action.
Emphasis on the word “enough”. It’s safe to say that short form copies are not persuasive enough to drive conversions. The reason being the lack of decision-making information for the customers. In the end, they read and bounce.
You should write long-form copies whenever you can because they convert two types of buyers. One, low action threshold buyers. Two, high action threshold buyers.
Long-form copies satisfy both types…
Let’s get to the root of the problem
“Let me think about it and get back to you….” or the customers added to the cart but didn’t complete the purchase.
How many times do you need to experience that before you make a sale? Three? Ten? Twenty?
The truth is it’s not about your products or services. It’s about the way you sell them. You see…customers need to feel confident when they buy. They need to know, before pulling out their credit cards, that their investment is worth every penny.
To help them feel confident about their purchase, you need to know the basic objections that stop them…
Talk about all the relevant things one at a time, and guide your readers down into the rabbit hole.
Do you know why people clicked out before they even finished reading copies? Because it’s boring. Nope, correction…because it’s confusing.
Confusion always leads to “Why am I reading this piece of s**t?”. I’m not being rude. I’m being honest. I do think like that when I read articles on Medium or when I read ad copies on Facebook.
Call me whatever you want but one thing is for sure — confusing copies don’t get read and act upon. They get skipped and ignored. That’s a cold, hard truth.
In the world of getting people’s attention, you can’t waste a word…
Knowing the major differences will save you the hassle
It’s normal to mix up these two types of writers. Worry not, the purpose of this article is to give you a crystal clear distinction between a copywriter and a content writer so you can hire the best writer that suits the job.
What is copywriting?
Copywriting is the act of writing words on websites or pages with the ultimate goal of raising awareness or conversion from directed traffic. In other words, a copy is written for branding purposes or making sales. The copywriter would need to learn the nitty-gritty of the business to write compelling and persuasive copies.
The good thing about…
You’ll see how the pitch blends well into the content
If you’re not a fitness geek, that’s OK. You don’t need to be because you’re here for marketing tips. Totally understandable.
To give you a little background, Henry Cavill is the actor of one of the most-watched series on Netflix — The Witcher. So what does an actor have to do with marketing, you asked? Great question.
I stumbled upon his branded Instagram Reel content as I was scrolling my stories. I’m not a fitness geek. I consume his content on Instagram only because I was a fan of The Witcher series.
The fight scenes in the series were so…
It changed my perspective on marketing forever.
I thought I knew everything there is to marketing. Everything changed when I had this closing call with one of my clients. In the entire 47 minutes call, never had we once mentioned my copy and how good they are (humble bragging).
In fact, we spend the entire call talking about one thing — his problem with copywriting. He admitted that he is terrible at copywriting and was looking for a sales copywriter. So we talked about the job scope and how we should approach the project.
Again, we didn’t mention anything about copywriting. It’s all about the audience, the…
