Once you understand how to get it, earned it, and keep it, you can market anything
Let’s keep marketing in its simplest form. It’s all about attention. Period. There’s nothing else that is as important as getting, earning, and keeping attention in marketing.
Sure, there are lots of factors when it comes to perfecting your marketing campaigns. I’m not denying any of that at all. What happens when you overcomplicate marketing is you become so obsessed with vanity metrics that you forget the important part of marketing — understanding your audience and how you can connect with them in the most efficient way.
With that being said, I want to bring your attention to the essence of marketing. Because once you understand these fundamentals, you can market anything. …
What makes you special is why you do it.
Look at the image above. That’s your audience's perspective if you don’t already know. If you were that guy, how will you decide on which drink you want? Overwhelming… I know. It’s so hard to even make a decision at this point.
People make choices. If you want them to choose you, you have to give them a strong enough reason to do so. No one is going to wake up one day and decide to buy from you or read your stuff. The one that stands out gets the most attention.
What makes you stand out?
Truth to be told — you’re not the first person to do whatever you’re about to do right now. There might be thousands of people who have done it. The question is what makes you different from the rest? If you can answer this important question, you’re starting off the right way. …
Shallow content doesn’t work that well anymore
Welcome to the age of content
With over 3.5 billion searches on Google every day, we’ve officially entered the age of content. The time where users are looking for answers to everything, online. Content is as important as ever nowadays. It’s also good for business if you show yourself when users are actively searching for answers.
Even small businesses with little to no budget could have a fair chance of thriving. Creatives could inspire the hearts of many with their creative minds. However, the question comes down to this — “Are you providing the value your audience wished for?”
Most of the articles on the internet teach you that providing value to your audience builds trust and relationships. Some of the articles even provide an in-depth, step-by-step guide so you can thrive as a content creator. But still, how do you know if the value you provide is something your audience wished for? …
How you write matters a lot more than you think
Before you hit publish, read your article or blog out loud. Have you ever felt like your article or blog is missing something? If you do feel that way, then this is for you.
I want to say that I’m not a writing coach or an expert writer. I’m simply sharing my experience of improving my writing in the past few months. Ideas flow better and I write faster nowadays. Thanks to this accidental discovery.
Should you think I’m talking nonsense, hard left. No hard feelings here. If you are interested, let’s dive deeper. …
Looks like the tech giant is heading towards its own ecosystem
Things escalated as the ‘Blue Giant’ made an astonishing claim — Facebook is standing up to Apple for small businesses everywhere. With everything that’s going between Facebook and Apple, it feels like digital warfare watching from the sideline.
How it all began
In its last Worldwide Developers Conference, Apple introduced iOS 14. It may look just like another software update. But this time, Apple released an update that sent a shockwave to the advertising industry. Nobody saw it coming and it’s bringing attention to what the future of online business will bring.
In the new software update, users are given the choice to opt-out of personalized advertising trackers. Making users feel more “safe and secure” from privacy breaches. There’s one advertising company that’s enraged by this upgrade and you might have guessed it right — Facebook. …
Getting clicks for the sake of clicks is not wise at all
Would you believe me when I say headlines make or break businesses? Everything online breathes through content. Without it, your business doesn’t exist. Headlines are the doorway to content even for images or videos. Ask yourself how many times you click on something just because the headline is compelling.
Your headline is the window to your content
If you are a marketer of some sort, you should know that the headline is what gives you reads and clicks. Whether you are selling products and services or simply expressing your inner creativity, the headline is three times as important as the context. …
Everyone talks about the strategy but not the basics
Marketers love this tactic because it works like magic. Upsells are accountable for thousands if not millions in revenue for businesses around the globe.
However, not every business successfully implements upsells that could bring them such results. What they lack is not technology or research but a lack of deeper understanding of their customers.
By the end of this article, you’ll uncover the basic psychology of why people buy and how to use this knowledge to your advantage to create a high converting upsell. It’s all about the basics. Master the basics, you’ll increase your profit by tenfold.
The secret to high converting upsells is in the psychology of your customers. It pays to understand your customers on a much deeper level. Once you know the underlying triggers of your customers, upsell will work for you instead of against you. …
Not many people know how to make YouTube work for them
I discovered this method as I was learning how to run ads on YouTube. The part on how the algorithm recommends you videos to watch gave me a lightbulb moment. I then went ahead to test my idea.
Guess what, it worked. I give all the credits to the YouTube algorithm. This is definitely something you need to know. Not only it’ll save you money but you can learn any skill at a faster pace than you would from an online course. You only watch videos with the information you need and not the rest.
I know you don’t like ads when you’re watching videos on YouTube. Well, you shouldn’t. You should embrace ads on YouTube because they’re the sole reason this method comes into existence. …
Direct response marketing is the ultimate art of persuasion
Fall in love with direct response first
Writing on Medium and writing for your ad are very different. If you write your ads like what you used to write on Medium, chances are, no one will read them. I’ll tell you the reason why.
Articles on Medium are too creative. Sometimes, it reaches the point of boredom. I’m not joking. I understand that Medium is a place where everyone can share their thoughts. One can be as creative as he or she wants without limitation.
Direct response on the other side is not creativity. It’s not art but science. It’s salesmanship in print. Every written word is chosen to provoke action from the reader. …
Writing is like a conversation with a friend
Some articles flow smoothly while some feel like the writer has run out of ideas on what to write. If you notice something about those smooth-flowing articles, they sound like a conversation. It’s as if the writer is talking to you casually. Every word they write is an expression of their thoughts.
You don’t need a Ph.D. in Journalism to write an article that could wow your readers. It’s a skill ordinary writers like you and me can master. It doesn’t involve expensive courses either. All it takes is a simple shift in mindset. …
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