People make claims about how excessive long copies are and then complain about why their conversions suck. Here’s the thing about conversion. Customers need to be sold enough to take buying action.

Emphasis on the word “enough”. It’s safe to say that short form copies are not persuasive enough to drive conversions. The reason being the lack of decision-making information for the customers. In the end, they read and bounce.

You should write long-form copies whenever you can because they convert two types of buyers. One, low action threshold buyers. Two, high action threshold buyers.

Long-form copies satisfy both types…

“Let me think about it and get back to you….” or the customers added to the cart but didn’t complete the purchase.

How many times do you need to experience that before you make a sale? Three? Ten? Twenty?

The truth is it’s not about your products or services. It’s about the way you sell them. You see…customers need to feel confident when they buy. They need to know, before pulling out their credit cards, that their investment is worth every penny.

To help them feel confident about their purchase, you need to know the basic objections that stop them…

Do you know why people clicked out before they even finished reading copies? Because it’s boring. Nope, correction…because it’s confusing.

Confusion always leads to “Why am I reading this piece of s**t?”. I’m not being rude. I’m being honest. I do think like that when I read articles on Medium or when I read ad copies on Facebook.

Call me whatever you want but one thing is for sure — confusing copies don’t get read and act upon. They get skipped and ignored. That’s a cold, hard truth.

In the world of getting people’s attention, you can’t waste a word…

It’s normal to mix up these two types of writers. Worry not, the purpose of this article is to give you a crystal clear distinction between a copywriter and a content writer so you can hire the best writer that suits the job.

What is copywriting?

Copywriting is the act of writing words on websites or pages with the ultimate goal of raising awareness or conversion from directed traffic. In other words, a copy is written for branding purposes or making sales. The copywriter would need to learn the nitty-gritty of the business to write compelling and persuasive copies.

The good thing about…

If you’re not a fitness geek, that’s OK. You don’t need to be because you’re here for marketing tips. Totally understandable.

To give you a little background, Henry Cavill is the actor of one of the most-watched series on Netflix — The Witcher. So what does an actor have to do with marketing, you asked? Great question.

I stumbled upon his branded Instagram Reel content as I was scrolling my stories. I’m not a fitness geek. I consume his content on Instagram only because I was a fan of The Witcher series.

The fight scenes in the series were so…

I thought I knew everything there is to marketing. Everything changed when I had this closing call with one of my clients. In the entire 47 minutes call, never had we once mentioned my copy and how good they are (humble bragging).

In fact, we spend the entire call talking about one thing — his problem with copywriting. He admitted that he is terrible at copywriting and was looking for a sales copywriter. So we talked about the job scope and how we should approach the project.

Again, we didn’t mention anything about copywriting. It’s all about the audience, the…

When was the last time you saw an ad on Facebook, proceed to search the brand on Google, and then buy from them a few days later? That’s what happened to me last Thursday.

The most effective type of digital marketing nowadays is to meet prospects where they are on their journey. In other words, based on the level of prospect’s awareness of your business, you present them a dedicated sales message they can relate to the most at a particular moment.

Marketing has become sales and vice versa. In the old days, you need to market to people and…

Hiring a freelance copywriter is a cheaper alternative than hiring a full-time copywriter if you do the math correctly. A full-time copywriter costs you thousands of dollars per month. Money is a limited resource, especially for small business owners.

Whether you’re experienced or new, you will learn something. These words come from a friend who paid a hefty price for ignoring these potential red flags. (Not going into the details for this article’s sake)

These are the 5 crucial things you should never ignore when it comes to hiring a freelance copywriter. I repeat, NEVER. Let’s get into them.

1. Skills

You…